Snow Man Announces 6th Album 'AMENITY' and Premieres 'Good Time' MV During Hit Live Stream

Popular male idol group Snow Man held an official live stream on the evening of August 9, delighting fans by announcing their long-awaited sixth studio album, AMENITY, slated for release on October 7. During the stream, the group also premiered the music video for their new track, "Good Time." The announcement created a massive buzz online, with the hashtag "#Let'sHaveaGoodTimeWithSnow" (#スノとグッタイムしよう) rapidly claiming the number one trending spot on X (formerly Twitter) in Japan.

The live broadcast faced unexpected trouble when a lightning strike caused connection issues, forcing a sudden change to the planned performance schedule. Demonstrating remarkable poise and flexibility, the members turned the crisis into an engaging show by chatting with guest Junior members and broadcasting rare, energetic rehearsal footage. Fans praised the group for effortlessly turning an accident into a memorable moment, driving concurrent viewership to a staggering 470,000 people.

The music video for "Good Time," released on YouTube at 9:00 PM that evening, impressed viewers with its lavish setting in an overseas-style cityscape and stylish hotel-bellboy-inspired costumes. Packed with dynamic camera work and grand choreography featuring background dancers, the MV drew high praise for its cinematic scale, with many fans comparing its magnificence to their previous hit release, "EMPIRE." With details regarding the full tracklist and unit songs for AMENITY still to be revealed, anticipation for the group's autumn release continues to soar.

The Context

Snow Man is a nine-member J-pop boy band under Starto Entertainment (formerly Johnny & Associates) that debuted in January 2020. Renowned for their acrobatic choreography, high-energy performances, and strong presence in variety television, they are currently one of the highest-selling musical acts in Japan. In Japanese idol culture, live stream broadcasts on platforms like YouTube are major cultural events where groups announce physical album releases, launch music videos, and interact directly with nationwide fanbases in real time.

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