SixTONES Hokuto Matsumura's Adorable 'Zabuton Carrier' Debut on 24 Hour Television Captivates Fans

During Nippon TV's annual charity telethon "24 Hour Television," the classic live comedy corner "Shouten" was broadcast, causing the term "Zabuton carrier" to rapidly trend on X (formerly Twitter). The person who took on this major role during the broadcast was Hokuto Matsumura from the idol group SixTONES.

Throughout the show, Matsumura was seen scurrying back and forth energetically whenever he was called to deliver the cushions (zabuton), watching the comedy battle with a sweet, beaming smile. His "beautiful yet cute" demeanor and the heartwarming sight of him being doted on by the veteran Shouten cast members elicited a flood of ecstatic reactions from viewers, with comments like "He's practically the nation's grandson" and "He looks like a zabuton-carrying fairy."

Furthermore, his friendly handshakes with his senior co-stars and his delighted reactions captured the hearts of many fans, leading to widespread praise such as "Just watching him makes me so happy" and "His charm as an elder-killer was in full swing." Additionally, humorous posts from fans imagining fellow group member Jesse watching over him with a warm, "parental gaze" circulated widely, wrapping the timeline in a cozy, celebratory atmosphere.

The context

"Shouten" is Japan's longest-running and most beloved televised comedy variety show, famous for its traditional comedic debate segment where performers win or lose cushions (zabuton) based on their witty answers. The role of the zabuton carrier is typically held by a specific assistant, making celebrity guest appearances in this role a special event. "24 Hour Television" is a major annual telethon in Japan broadcast by Nippon Television, featuring various charity projects, marathon runs, and special entertainment segments involving popular idols and celebrities.

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