Snow Man's Miyadate & Sakuma Confirmed for TBS Variety Show Event "LOVE IT! ROCK 2026"

New details have been announced for "LOVE IT! ROCK 2026," a music event hosted by TBS's popular morning variety show Love It!, sparking massive excitement across social media.

On July 28, the event's lineup for August 22 was officially revealed on the show's social media accounts. Generating the biggest buzz was the confirmed appearance of Snow Man members Ryota Miyadate and Daisuke Sakuma—famously dubbed "DateSaku" by fans. Following the announcement video, thrilled fans reacted online with comments like "So happy DateSaku are performing again this year!" and "I'll definitely be watching the stream!"

The star-studded roster also includes familiar "Love It! Family" regulars such as Aoki Macho and Saya, alongside Reiwa Roman's Kuruma Takahashi, whose appearance is currently being finalized. Furthermore, early-bird streaming tickets went on sale the same day. Offering a 500 yen discount and exclusive post-show bonus footage, fans rushed to post about securing their digital tickets.

With physical venue tickets suffering from notoriously high competition, online streaming with exclusive bonus content offers a crucial lifeline for fans nationwide as the stage heats up once again.

The Context

Love It! is a popular morning info-variety show on Japan's TBS network that sets itself apart by focusing purely on food, games, and entertainment rather than hard news. Popular idols Ryota Miyadate and Daisuke Sakuma from the mega-group Snow Man serve as regular cast members, contributing to the show's massive youth demographic and frequent viral trends. "LOVE IT! ROCK" is the program's flagship annual music festival where cast members and guest comedians perform live music, parody songs, and comedy skits, consistently selling out venues in seconds.

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