MAZZEL's EIKI Stars in Thai Girl Group PiXXiE's New Music Video "tsk"

The music video for "tsk," the new song by popular Thai girl group PiXXiE, has been released and is generating major buzz due to a special appearance by EIKI, a member of the Japanese dance and vocal group MAZZEL. PiXXiE quickly began trending on social media as fans turned their enthusiastic attention toward this exciting Japan-Thailand artist collaboration.

The collaboration came about after PiXXiE's producer, who had been following MAZZEL for some time, extended an offer to EIKI. Marking his first appearance in a music video for an overseas artist, EIKI delivers a charming and comical performance as a "boyfriend who is overly kind to everyone." The finished video features an expressive performance by EIKI set within a cute, story-driven world.

Immediately following the video's release, social media was flooded with joyful reactions from fans of both groups. Comments such as "The song and the members are super cute," "Eiki's acting is amazing," and "Thank you for this wonderful collaboration" poured in. Additionally, many social media users who discovered PiXXiE for the first time through EIKI's appearance praised the group's visuals and impressive vocal talents.

PiXXiE has been actively expanding their presence in Japan, including performing at SUMMER SONIC in Tokyo, releasing albums locally, and appearing at various music festivals. This cross-border collaboration looks set to serve as a major catalyst in further broadening the fanbase for both groups.

The context

PiXXiE is a three-member Thai pop girl group formed under LIT Entertainment, known for their catchy tracks and vibrant aesthetic. MAZZEL is an eight-member Japanese dance and vocal group formed by SKY-HI's management agency BMSG. Cross-border collaborations between Japanese and Thai pop artists have been steadily growing in recent years as both industries seek deeper international engagement across Asia.

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