J-Pop Group MAZZEL Sparks Viral Trend on X with Chaotic 30-Minute 'Fruit Basket' Game

The classic game "Fruit Basket" became a trending topic on X (formerly Twitter), creating major excitement online. The buzz stems from the latest video uploaded to the official YouTube channel of the dance and vocal group MAZZEL, featured in their popular variety series commonly known as "Maze Beya."

While Fruit Basket is a nostalgic indoor game typically enjoyed in childhood, MAZZEL brought a fresh and intensely competitive spin to it. All eight members, who are in their 20s, went all out under novel rules, including a side-by-side fan-shaped chair arrangement and a grueling "30-minute endurance battle."

Fans flooded social media with enthusiastic reactions, saying, "Watching adults play childhood games with dead seriousness is pure comedy," "A 30-minute endurance Fruit Basket is such a power phrase," and "It is amazing how they haven't lost their inner child." The fierce battle—where "nice guys finish last"—and unexpected turns of events made for a massive hit on SNS, with fans captivated by the group's energetic commitment to having fun.

The context

MAZZEL is an eight-member Japanese boy group formed in 2023 under BMSG, the management agency founded by J-pop artist SKY-HI. "Maze Beya" (short for "MAZZEL's Room") is their weekly YouTube variety show where the members showcase their relaxed chemistry through games and challenges.

In Japan, "Fruit Basket" is a ubiquitous childhood game similar to Musical Chairs, traditionally played in elementary schools and preschools. Participants are assigned a fruit name, and when their fruit is called by the person in the middle, everyone assigned to that fruit must swap seats. MAZZEL's chaotic, high-stakes spin on this innocent game resonated strongly with viewers, driving the nostalgia-fueled topic straight to the top of Japan's social media trends.

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