Number_i Members Sho Hirano, Yuta Jinguji, and Yuta Kishi Reunited in Massive Ikeda Mohando Ad Campaign

A massive graphic advertisement featuring Sho Hirano, Yuta Jinguji, and Yuta Kishi—the three members of the wildly popular J-pop group Number_i—has taken over major train stations in Tokyo and Osaka. Serving as brand ambassadors for various product lines of the pharmaceutical company Ikeda Mohando Co., Ltd., their joint appearance in these advertisements has sparked a massive buzz among fans, particularly on social media.

A Star-Studded Collaboration of Three Major Brands

This transit advertising campaign is a special collaboration that brings together three of Ikeda Mohando's flagship brands. Each member represents a specific brand:

  • Sho Hirano: 'Muhi' series (anti-itch remedies)
  • Yuta Jinguji: 'Muhibeta V Liquid' (treatment for head itching and eczema)
  • Yuta Kishi: 'Hibicare' series (remedy for cracked skin)

The eye-catching, large-scale advertisements featuring all three members have been spotted in major hubs, including inside the central ticket gates of JR Shinagawa Station in Tokyo. Social media has been flooded with sightings and ecstatic comments from fans, such as 'All three of them are together at Shinagawa Station!' and 'They look incredibly stylish and cool.'

Fans Touched by the Company's 'Overwhelming Love'

While the members have previously appeared in individual commercials and visuals for their respective brands, this is the first time all three have been featured together in the same advertising space. Fans have expressed deep gratitude toward the company, with comments like, 'I was hoping they would do something with all three of them, and it actually came true!' 'Ikeda Mohando's love for them is just too big,' and 'I want to buy lots of their products to show my support.'

In Osaka, the excitement continues with plans to broadcast each of their individual TV commercials on giant outdoor screens. Some fans are even expressing a desire to travel across the country just to see the displays. This surprise campaign has truly warmed the hearts of fans during this seasonal transition.

The Context

Number_i is a prominent Japanese music group formed in late 2023 by Sho Hirano, Yuta Jinguji, and Yuta Kishi, all former members of the highly successful male idol group King & Prince. Signed under the agency TOBE, they made an explosive debut with their hip-hop track 'GOAT' in January 2024, which topped charts and gained international attention. Ikeda Mohando, established in 1909, is a historic Japanese pharmaceutical company best known for 'Muhi,' a household brand of topical ointments for insect bites and skin irritations. This massive joint ad campaign is highly significant as it brings the three beloved artists together in one unified promotion, celebrating both their group dynamic and their individual commercial power.

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