Itsunui Plushies Take X (Twitter) by Storm with Touken Ranbu Collaboration!

The plushie brand "Itsunui" has trended on X (formerly Twitter), generating significant buzz among fans. The announcement of a collaboration with the popular game "Touken Ranbu ONLINE" has particularly captured attention, with many users expressing their joy.

The "new Itsunui" plushies, teased for an "announcement today at 3 PM," were revealed to feature the Touken Danshi (sword warriors) from "Touken Ranbu" joining the lineup. Excited comments from users quickly poured in, such as "Touken Ranbu Itsunui is insane~~!" and "Itsunui Touken Ranbu!?!?!? What an incredible era we live in..." Voices expressing enchantment over the cuteness of the starter swords, along with anticipation for characters like Honebami Toushirou, Yamanbagiri Kunihiro, Mikazuki Munechika, Mutsunokami Yoshiyuki, and future expected implementations such as Chogi, Maru (Nikkari Aoe), and Raiha, have been shared. However, some concerns about pricing, like "If it's two swords, the price...", were also observed, suggesting fans are carefully considering their purchases.

The appeal of "Itsunui" lies in its "cuteness" and "size." Many users have posted glowing reviews like "Itsunui is so cute 😭," "Too cute," and "The size is just right." Its palm-sized portability makes it an item that collectors want to take along to various everyday scenes, firmly establishing its place. Separately sold dress-up items like "kigurumi" (animal pajamas) and "nightwear" are also popular, with comments like "Should I buy the kigurumi too???" and "I bought the outfits and the Touken Ranbu Itsunui plushies too 💸," showing how much users enjoy customization.

Beyond "Touken Ranbu," many voices express strong desire for "Itsunui" plushies from other works like "Project SEKAI Colorful Stage! feat. Hatsune Miku" (Proseka) and "Hypnosis Mic," indicating its expanding popularity. The announcement from Patisserie Co., Ltd. (@patty3_info) further heightens expectations for an expanded lineup, and "Itsunui"'s contribution to the "nuikatsu" (plushie activity) culture is set to accelerate even more in the future.

The context

Itsunui (いつぬい): This is a popular Japanese plushie brand known for its cute, palm-sized, and highly customizable plush toys, often featuring collaborations with various anime, manga, and game franchises. The name itself is likely a portmanteau of "itsumo issho ni iru nuigurumi," meaning "a plushie that's always with you."

Touken Ranbu ONLINE (刀剣乱舞ONLINE): A hugely popular free-to-play collectible card browser game by DMM Games and Nitroplus. Players take on the role of a Saniwa sage who travels to the past to defeat evil forces. With their unique ability, they bring famous historical Japanese swords to life as attractive young men, known as "Touken Danshi" (sword warriors). The game is celebrated for its character designs and deep lore, particularly resonating with a large female fanbase, and has expanded into anime, manga, stage plays, and musicals.

Project SEKAI Colorful Stage! feat. Hatsune Miku (Proseka): A highly successful mobile rhythm game that features virtual singers like Hatsune Miku and an extensive cast of original characters in vibrant musical settings.

Hypnosis Mic -Division Rap Battle-: A multimedia project by King Records that features voice actors performing original rap songs. The story revolves around characters divided into rap groups from different districts, battling each other with rap lyrics in a world where physical weapons are banned.

Nuikatsu (ぬい活): A Japanese portmanteau of "nuigurumi" (plushie) and "katsudou" (activity). It describes the hobby of taking plushies on various outings, photographing them in different settings, dressing them in custom outfits, and generally integrating them into one's daily life as companions. It's a significant and growing cultural phenomenon within Japanese fandom, especially among fans of character merchandise.