WEST.'s "Konbini Iku Kedo Nanka Iru?" Live Video to Play on FamilyMartVision Nationwide, Sparking Social Media Buzz

A live performance video of "Konbini Iku Kedo Nanka Iru?" (Going to the convenience store, need anything?), a song by popular group WEST., has been announced for broadcast on "FamilyMartVision" screens installed inside FamilyMart stores nationwide, generating significant buzz on social media. This project commemorates the release of the Blu-ray & DVD "WEST. LIVE TOUR 2025 A.H.O. -Audio Hang Out-" and will run daily from 18:00 to 23:59, from November 4 (Tuesday) to November 10 (Monday), 2025.

In response to this announcement, fans have flooded social media with excited comments such as, "It's awesome that 'Konbini Iku Kedo Nanka Iru?' will play *inside* a convenience store!" "This project is too brilliant!" and "I'm crying over this unexpected collaboration!" Many fans are deeply moved by the unique concept, where the song title perfectly links with the broadcast location.

The song itself has received high praise, with comments like, "The choreography is cute and easy for even someone as uncoordinated as me to imitate," and "It's a song I want to listen to late at night." This FamilyMart broadcast is expected to be an opportunity to convey WEST.'s appeal to an even wider audience. Fans are expressing their enthusiasm with comments like, "I'll go see it on my way to work!" and "I'm going to 'bulk buy' at FamilyMart as a thank you!" and active searches for participating stores are underway.

This project, where the combination of the song and the store is praised as perfect, even leading to exclamations like, "The convenience store is collaborating with a convenience store!" The unusual partnership between FamilyMart and WEST. is set to bring a new form of entertainment to convenience store spaces, adding color to the daily lives of many.

The Context

WEST., formerly known as Johnny's WEST, is a popular Japanese boy band managed by START. ENTERTAINMENT (formerly Johnny & Associates). They are known for their energetic music and performances within the J-Pop scene. The song title, "Konbini Iku Kedo Nanka Iru?" directly translates to "I'm going to the convenience store, need anything?" – a very common phrase used in daily Japanese life. This creates a meta and humorous connection with the broadcast location being FamilyMart, one of Japan's major convenience store chains. FamilyMartVision refers to the digital screens installed within FamilyMart stores, typically used for advertising and entertainment. Convenience stores (konbini) are an integral part of Japanese society, offering a vast array of goods and services 24/7, making this playful and deeply integrated collaboration particularly resonant and clever for local audiences.

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