Sho Sakurai Graces 'Hanako' Cover in "Young Master" Attire – Fans Thrilled by Greater Ginza Feature

Sho Sakurai of Arashi is set to appear on the cover of the November 2025 issue of Hanako magazine (releasing September 27) in traditional Japanese attire, an announcement that has caused a significant stir on social media. Fans have showered him with praise, calling him "like a young master" and "exceptionally handsome," leading to an immediate rush of pre-orders.

The main feature of this issue is "The Greater Ginza Story." Sakurai perfectly dons a kimono, gracing the cover with a captivating charm that has been described as that of a "wakadanna" (young master). Inside the magazine, Sakurai himself speaks about Ginza as "a town that blends into daily life," delving deep into its appeal. The editorial team was particularly impressed by his earnest attitude during the shoot, noting how he attentively listened to stories from shop owners and was constantly curious, showcasing his genuine interest.

Furthermore, this issue also features Takahisa Masuda, Kento Senga, Hidaka Ukisho, and Yuto Nasu, each serving as navigators for different areas. The appearance of the "UkiNasu" duo (Ukisho and Nasu) on the pages has particularly delighted their fans. Enthusiastic comments such as "Thank you, Hanako-sama, us otakus will live off this for five years!" have been spotted, and many fans are reportedly considering purchasing multiple copies.

The official announcement from Hanako quickly spread, with "Hanako" trending on Twitter (X). The stunning visual of Sakurai's "unexpected kimono appearance" combined with the luxurious plan of popular idols guiding readers through various areas has generated immense anticipation even before its release. The September 27th launch is eagerly awaited for what promises to be a permanent keepsake edition.

The Context

For non-Japanese readers, this article highlights the immense popularity of Japanese idols and lifestyle magazines. Sho Sakurai is a member of Arashi, one of Japan's most successful and beloved idol groups. He is not only a singer but also a well-respected actor and newscaster, making his appearance on the cover a significant event. Hanako is a long-running Japanese lifestyle magazine known for its city guides, fashion, and food features, often targeting young urban women. The term "wakadanna" (若旦那) literally means "young master" and typically refers to the heir or young proprietor of a traditional Japanese business, often associated with a certain elegance, charm, and traditional sophistication, fitting for a feature on Ginza, an upscale district known for both luxury and historical businesses. The mention of the "UkiNasu" duo refers to Hidaka Ukisho and Yuto Nasu, who are popular members of Bi Shonen, a group from START.TO ENTERPRISES (formerly Johnny & Associates), and have a dedicated fanbase that eagerly awaits their joint appearances. The enthusiasm and multi-purchase behavior of fans are typical of devoted idol fandom in Japan.

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