Marion Crepes Announces Collaboration with Nijisanji VTuber Unit Oriens, Causing a Stir on Social Media

A collaboration between the popular crepe chain "Marion Crepes" and "Oriens," a popular unit from the major VTuber group "Nijisanji," has been announced to begin on Wednesday, October 1st, at 55 stores nationwide, generating a significant buzz on social media.

This collaboration will feature limited-edition visuals of Oriens members dressed in crepe shop staff uniforms. Original collaboration crepes devised by the VTubers themselves will be sold, alongside limited-edition merchandise such as acrylic stands. Some stores are also expected to offer collaboration drinks, making it an unmissable event for fans.

Immediately after the announcement, the special collaboration website experienced a surge in access. Many users reported "can't see the site" or "server crashed," making the official website temporarily difficult to access. The high level of attention is evident from fan comments like "I'm relieved I'm not the only one who can't access the Marion Crepes site" and "light users are retreating."

On social media, expressions of joy quickly flooded in, such as "My oshi and Marion Crepes are collaborating!" and "I'm extremely agitated (with joy) because Oriens is collaborating!" Conversely, concerns about whether stores near homes or workplaces would be included were also raised. There were voices of anticipation, like "It's great that Marion Crepes is everywhere," alongside cries of lament such as "There's no Marion Crepes near my residential area," indicating significant interest in the scope of participating stores.

In particular, since this marks the first official merchandise for some Oriens members, enthusiastic comments like "It's hilarious that the first merchandise for Fūtōgō-kun is Marion Crepes WWWW" have been seen. This unique collaboration between popular VTubers and a long-established crepe shop is generating significant excitement from both sweets fans and VTuber fans, with future developments drawing considerable attention.

The Context

Marion Crepes is one of Japan's most iconic and longest-running crepe chains, having first opened in Harajuku, Tokyo, in 1976. It's famous for its wide variety of sweet and savory crepes, often enjoyed as a street food treat.

Nijisanji is one of the largest and most influential VTuber agencies in the world, originating from Japan. It manages hundreds of virtual YouTubers (VTubers), who are online entertainers using virtual avatars. VTubers gain popularity by streaming content such as gaming, singing, and chatting, building strong fan bases.

Oriens is a popular male unit within the Nijisanji agency, consisting of five VTubers: Akio Fumi, Hiroto Kagiya, Riku Yumeoi, Ren Zotto, and Ryusei Yaguruma. Units like Oriens often collaborate on projects, music, and streams, fostering strong fan engagement.

The term "Oshi" mentioned in fan comments is a Japanese term used by fans to refer to their favorite idol, celebrity, or in this case, a VTuber.

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