Zespri Kiwi Brothers Figurines Spark Frenzy with First-Ever Standing Pose Release

Zespri Kiwi's popular mascots, the "Kiwi Brothers," are once again being released as limited-edition packs including figurines, causing a significant buzz on social media (formerly Twitter). What's drawing particular attention this year is that the figurines, celebrating their seventh year, feature a "standing pose" for the very first time in the series' history.

The official Zespri Kiwi X account announced, "Seven years for the figurines, and it's a first! 💚💛＼The Kiwi Brothers are standing!／" This new, self-standing posture, different from their previous seated poses, has elicited an outpouring of joy from long-time collectors, with comments like, "Waaahhhhhh!!! The Kiwi Brothers are finally standing in their 7th year!!! 👏✨" and "They're standing!!! 😍 I definitely have to get them this time too 🔥."

The figurine-included packs are slated for sequential release, starting with Gold Kiwis this week, followed by Green Kiwis in early September. Following this announcement, social media is abuzz with reports from fans already heading to supermarkets, such as "Got to go find the Kiwi Brothers!" and "They were selling the Kiwi Brothers (yellow) with figurines at Aeon!" Some users have even reported server crashes due to concentrated access to the official website, underscoring the immense popularity.

The annual Kiwi Brothers figurines have become "an eagerly awaited annual event" for devoted fans, with many families collecting them together. In the past, related merchandise like designs featuring straw hats and eco-bags have also been released, appealing to a wide range of people. This new "standing pose" venture is set to further stimulate collecting desire, likely leading to a nationwide "scramble" for the Kiwi Brothers across Japan.

The context

The Kiwi Brothers are the beloved animated mascots of Zespri, a New Zealand-based company that markets kiwifruit worldwide. In Japan, these characters, a green kiwi (Green Kiwi Brother) and a gold kiwi (Gold Kiwi Brother), are incredibly popular, appearing in commercials and promotional materials. Their annual release of limited-edition figurines packaged with kiwifruit has become a highly anticipated event, creating a strong connection between the brand and Japanese consumers and fostering a dedicated collector base. This marketing strategy taps into the Japanese culture of collecting limited-edition items and merchandise associated with popular characters.

Comments

Post a Comment

Popular posts from this blog

A New Species of Cat Discovered for the First Time in Over 100 Years! Meet the 'Tilkayo'

In September 2026, cat lovers and internet users around the world were met with shocking and delightful news: a brand-new species of cat has been discovered for the first time in over a century. This newly discovered species has been named the "Tilkayo." Boasting a wild yet dignified appearance alongside undeniable cuteness, its distinctive striped pattern and other unique features have received rave reviews on social media, with comments calling it "irresistible," "cool," and noting that "even in its small size, it has the eyes of a hunter." While the fact that no new cat species had been discovered in over 100 years came as a surprise in itself, users could not hide their excitement, with posts declaring it "big enough news for news outlets to issue extra editions" and noting that "the world is still vast." Furthermore, many pet owners have been looking upon the Tilkayo with warm affection, projecting the likeness of their o...
Read more

Typhoon No. 25 Disrupts Tokyo Game Show 2026: Cancellation Sparks Refund Confusion and Travel Woes

Due to the approach of Typhoon No. 25 over the weekend, widespread disruptions are occurring at events and transportation networks across various regions. Notably, the Tokyo Game Show (TGS) 2026, one of Japan's largest gaming festivals, announced the cancellation of its events scheduled for Monday, September 21 (National Holiday), prompting a surge of social media posts regarding ticket refund procedures. According to official announcements, while the event will proceed as planned on Sunday, September 20, the final day on Monday, September 21 has been canceled. Regarding ticket refunds associated with this cancellation, visitors are advised to check the instructions provided by the respective ticket agencies where they made their purchases. On social media, while some users expressed relief, saying, "It's a relief that refunds will be processed automatically," others voiced confusion and questions, such as, "I don't know how to get a refund for already issued...
Read more

Strike Noir Gundam Returns in METAL BUILD 20th Memorial Color: Fan Excitement Overshadowed by Price Concerns

The Strike Noir Gundam, a popular mobile suit from Mobile Suit Gundam SEED C.E.73 -STARGAZER, has been announced for a new release in the METAL BUILD series featuring a special '20th MEMORIAL COLOR,' creating a major buzz on social media. The newly announced METAL BUILD Strike Noir Gundam (20th MEMORIAL COLOR) features a color scheme that strongly reflects its appearance in the series, along with adjusted set contents. Pre-orders will begin at 4:00 PM on September 25 on the Tamashii Web Shop (Premium Bandai). The price is set at 39,600 yen (including tax), with shipping scheduled for March 2027. While many fans expressed joy over the striking sculpt and the long-awaited return in a modified specification, posts from fans struggling with the price tag and a heavy lineup of expensive items releasing around the same time have also flooded social media. Praises such as 'The Strike Noir looks way too cool' and 'It's an absolute must-buy' highlight its high qualit...
Read more