M!LK Concludes 2026 Release Project and Sparks Excitement for New 'LOVE ENG!NE' Era in Shibuya

The five-member vocal and dance unit M!LK has officially completed their ambitious "Moo-Retsu Moo-Shin! Release Project 2026," creating a massive wave of emotion and excitement among fans. Following celebrations for the successful completion of the long-term project, expectations have skyrocketed on social media for the new "LOVE ENG!NE" phase that kicked off in September.

Particular attention has been drawn to the Shibuya district in Tokyo, which has been taken over by "LOVE ENG!NE"-themed flags and advertisements. Fans are thrilled by the large solo shots of the members, the charming designs featuring them riding bicycles reminiscent of the album jacket, and the cute visuals decorated with flowers. Reports and photos are flooding in with comments like, "There are five different face photos for each member!" and "I want to go see the flags in person!", creating a bustling atmosphere both on-site and online as fans share snapshots.

Additionally, there is a mix of nostalgia and anticipation among fans regarding the adorable changes in the project's mascot characters, known as "Gainen-chan," and the emotional staging seen at the project's finale. Comments such as "It's sad to say goodbye, but I'm also looking forward to the new mode!" are widespread. With the release of their 1st mini-album "LOVE ENG!NE" on September 16, the new song "Jikuu Koete Universe" (Transcending Space-Time Universe), and preparations and ticket exchanges for events across the country, fan enthusiasm shows no signs of slowing down.

Having raced through a project that delivered monthly excitement, M!LK is now revving up a brand-new engine to start their next run. With their upcoming activities certain to heat up the autumn music scene even further, all eyes are on their future endeavors.

The context

M!LK is a popular Japanese five-member vocal and dance unit formed under EBiDAN (Stardust Promotion). Known for their energetic performances and engaging concept-driven releases, they have built a dedicated fan base known as "M!LK-ki." Shibuya is a major cultural hub in Tokyo where entertainment agencies and record labels frequently launch large-scale outdoor advertising campaigns to promote new releases and connect directly with fans.

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