Kamen Rider Sparks Social Media Frenzy: Why "Cho-Meroi" Is Suddenly Trending

On Sunday, the slang phrase "cho-meroi" suddenly surged in popularity across social media platforms, generating a massive buzz. The catalyst behind this trend was the ongoing tokusatsu (special effects) drama series "Kamen Rider Maisu," broadcast on TV Asahi.

The trend originated from a scene involving "Kamen Rider Dat," a rabbit-themed character appearing in the show. In the episode, Dat overhears high school girls on the street chatting and saying, "Cho-meroi!!" and immediately adopts the modern slang into their own vocabulary. Dat's clumsy attempt to adapt to modern culture and language, combined with their innocent demeanor, instantly captured the hearts of viewers.

Immediately after the broadcast, X (formerly Twitter) was flooded with posts repeating "cho-meroi" by viewers and Kasumi Hasegawa, the actress who plays Dat. Comments such as "Dat-neechan copying gyaru slang right away is way too cute" and "Both the stylish transformation poses and gestures are super cho-meroi" poured in, filling timelines with praise for the character.

The slang term, which has been used primarily among young people to mean "so charming that it makes you fall head over heels," gained even wider traction by merging with a tokusatsu hero franchise watched by a broad demographic. Attention is now focused on what kind of trends this series, which brightens Sunday mornings with its uniquely colorful characters and memorable lines, will generate moving forward.

The context

"Cho-meroi" is a contemporary Japanese slang word formed by combining "cho" (super/very) with "meroi," an abbreviation of "meromero" (head over heels, infatuated, or deeply charmed). While initially popular among younger demographics, its adoption by mainstream media and family-oriented shows like Kamen Rider often catapults such expressions into nationwide mainstream trends in Japan.

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