Hololive Production Announces Major Reorganization: DEV_IS Framework Integrated into Main Branch

Hololive Production announced a massive renewal today on its momentous 9th anniversary. Alongside this change, it was revealed that the "hololive DEV_IS" framework, which had previously operated with its own unique direction and worldview, will be integrated into the main hololive branch, becoming a major hot topic among fans on social media.

DEV_IS has been beloved as a symbol of fresh challenges, producing units such as "ReGLOSS" and "FLOW GLOW." Following this integration announcement, numerous posts expressed sadness from fans, saying things like, "It had a special presence, so it's sad to see it go," and "It's hard to believe the concept of DEV_IS is disappearing." On the other hand, positive expectations for future developments were also voiced, with comments such as, "Being integrated into a larger framework will be an opportunity for more people to discover them," and "Their range of activities and festival costumes will likely expand even further."

The context

According to the announcement by Motoaki Tanago (YAGOO), CEO of COVER Corporation, this renewal builds upon the insights gained from previous overseas expansions and unit management. As the affiliated talents shared their thoughts during their respective streams and social media posts, fans have been sending warm words of encouragement, affirming that "Even if the names and categories change, the memories we've woven together and our desire to support our oshi (favorite talents) remain unchanged."

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