Snow Man's Ren Meguro Stars in Refreshing New Commercial for Kirin's Gogo no Kocha
Kirin Beverage has released a new TV commercial titled "Gogo no Fruits Tea" ahead of the renewed launch of "Kirin Gogo no Kocha FRUITS & ICE TEA" on September 15. The commercial stars Ren Meguro, a member of the popular idol group Snow Man. Immediately following the announcement, related keywords such as "Gogo no Fruits Tea" began trending across social media platforms, sparking significant excitement.
Set against the backdrop of Canada's crisp air and the gentle sunlight of late summer, the new commercial captures the refreshing essence of the fruit tea, which is crafted with a clean finish and 7% real fruit juice. Accompanied by music from the legendary rock band Spitz, the commercial features a nostalgic, visually stunning aesthetic paired with Meguro's serene and radiant screen presence. Alongside the standard version, Kirin also released a vertical short video designed for mobile devices on its official YouTube channel.
Fans quickly flooded social media with enthusiastic praise, leaving comments such as, "This commercial feels like a sweet reward after surviving the hot summer," "His profile lit up by the sun is breathtakingly beautiful," and "The refreshing atmosphere is a perfect match for the product." Excitement is mounting as fans eagerly await the refreshed product's arrival on store shelves.
The Context
"Gogo no Kocha" (literally "Afternoon Tea") is one of Japan's most iconic and long-selling bottled tea brands, produced by Kirin Beverage since 1986. Commercials for the brand have historically featured top-tier Japanese celebrities and scenic, cinematic locations. The star of this campaign, Ren Meguro, is currently one of the most prominent figures in Japanese entertainment, gaining widespread popularity both as an idol in the nine-member boy band Snow Man and as an acclaimed actor in hit television dramas and feature films.
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