Reiwa's 'Kaguya Sold Out' Sparks Nostalgia and Excitement at Comic Market 108

As Comic Market 108 (C108), one of the world's largest dōjinshi conventions, takes place at Tokyo Big Sight, the phrase 'Kaguya sold out' has rapidly emerged on social media, trending and generating massive excitement.

This phenomenon appears to have been triggered by the quick sell-out of merchandise at a booth related to the popular content 'Super Kaguya-hime'. Right after the venue opened, posts such as 'Kaguya is sold out!' flooded social media, spreading rapidly along with discussions regarding the authenticity of the claims.

Many users online were immediately reminded of 'Nanoha sold out,' a legendary meme from the Heisei era of Comiket that symbolized the rapid sell-out of merchandise and the associated online maneuvering. Numerous comments embraced this as a new tradition of otaku culture passed down across eras, with remarks like 'The Heisei 'Nanoha sold out' has become the Reiwa 'Kaguya sold out'' and 'An advanced information war in the Reiwa era has begun.'

The context

'Nanoha sold out' refers to a famous internet meme from the mid-2000s surrounding the anime Magical Girl Lyrical Nanoha, where merchandise at Comiket sold out at unprecedented speeds, leading to frantic online reports and speculation. Even in the Reiwa era, where media consumption has diversified and decentralized, the fusion of live event excitement and internet memes at Comiket continues to demonstrate the unique energy of the convention and the high passion of its fans.

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