Equal Love Takes Over Social Media with Stunning 'Marching Band' Costumes on 'Ongaku no Hi 2026'

Popular idol group =LOVE (pronounced Equal Love) made a memorable appearance on the major music special "Ongaku no Hi 2026," which aired live on July 18, 2026. The glamorous "marching band" costumes they wore during the program sparked a massive reaction on social media, quickly becoming a trending topic.

The group kicked off the show in the "Over 100 Million Views Medley" block, performing hit songs such as "Toku-Bet-Chu, Shite." Their high-quality, perfectly synchronized performance captivated both the live studio audience and viewers across the nation. Following their set, members including Hitomi Takamatsu shared photos of their marching outfits on social media.

These costumes featured a special design reminiscent of their past concert at the Japan National Stadium, complete with adorable wings on the back. Fans flooded social media with praise, calling them "the most beautiful costumes ever," noting that the outfits "brought back memories of the National Stadium show," and declaring them "legendary." Many fans have also called for the release of official merchandise featuring photos of the members in these outfits.

By gracing the major summer music special in such sparkling attire, the members of =LOVE once again proved their status as top-tier idols, leaving a lasting impression on viewers nationwide.

The context

"Ongaku no Hi" (Music Day) is a prestigious, long-running annual music special broadcast by TBS in Japan. =LOVE, produced by voice actress Rino Sashihara, is one of Japan's most popular idol groups, known for their high-energy performances and vocal talent. The reference to the "National Stadium" refers to a significant career milestone for the group, representing one of their largest and most iconic concert venues to date.

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