Cross-Brand Cover of 'Dye the sky.' at IDOLM@STER Event Sparks Online Frenzy

On July 25, 2026, the performance of the song "Dye the sky." at "IMAS IWSF DAY2"—a live event for THE IDOLM@STER franchise—became a massive topic of conversation across social media platforms.

While "Dye the sky." is originally an epic flagship anthem representing THE IDOLM@STER Shiny Colors, this stage featured a special crossover unit spanning multiple sub-brands. The unexpected lineup included Kei Tsuzuki from SideM, Hijiri Mochizuki from Cinderella Girls, and Azusa Miura from 765PRO ALLSTARS, eliciting loud cheers and screams of excitement from both venue attendees and livestream viewers.

SideM's Kei Tsuzuki in particular captured fans' intense focus. Marking the first time a male vocalist has performed "Dye the sky.", social media exploded with praise and astonishment, with comments such as "A male version of Dye the sky. is so hyped!" and "The context of Kei Tsuzuki singing this is incredible!"

As the auditorium turned into a sea of light blue glowsticks, the group delivered a breathtaking performance backed by a full live band. This miraculous collaboration across brand boundaries created an unforgettable night for fans.

The context

THE IDOLM@STER is a long-running Japanese media franchise centered on idol management simulation games and anime, consisting of several distinct sub-brands such as 765PRO ALLSTARS, Cinderella Girls, SideM (focusing on male idols), and Shiny Colors. Crossover concerts that bring idols together across these different brands are rare special events, often generating huge excitement when male and female idols cover each other's signature songs.

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