BMSG All-Stars Stun Viewers with Electric Performance on 'Ongaku no Hi 2026'

During the live broadcast of the major music program "Ongaku no Hi 2026" on the TBS network on July 18th, a special "BMSG All-Stars" unit consisting of talent from the management company and label BMSG delivered a breathtaking performance that has become a viral sensation on social media.

For the show's "DREAM Dance" segment, the BMSG team showcased high-level choreography set to the track "Frontiers (Prod. Chaki Zulu)" by rapper Awich. The unit featured some of the label's finest dancers, including SOTA, SHUNTO, and RYUHEI from BE:FIRST; RAN, SEITO, RYUKI, and TAKUTO from MAZZEL; as well as Aile The Shota and TAIKI from STARGLOW.

The choreography was a collaborative effort between world-renowned dancer ReiNa (RHT.) and MAZZEL's own RAN. The routine, centered around RAN, utilized fluid pacing to highlight the individual skills of every member, earning widespread acclaim from viewers who flooded social media with comments like, "It was incredibly cool how everyone had their moment to shine," and "I got goosebumps watching them."

The BMSG team also participated in the show's "DREAM Chorus" segment, captivating the audience with beautiful harmonies and impressive vocal prowess. Fans were quick to praise the performance, noting that "BMSG artists are top-tier in both singing and dancing" and expressing their admiration for the collective potential of the entire label.

Immediately following the broadcast, BMSG released a "Dance Practice" video on their official YouTube channel. The video, which allows viewers to see the precision and sharp synchronization of the routine from a different perspective than the TV broadcast, has already garnered significant attention. With anticipation already building for the "BMSG FES" scheduled for this autumn, the momentum behind these artists shows no signs of slowing down.

The context

BMSG is a prominent Japanese talent management agency and record label founded in 2020 by rapper SKY-HI. The company focuses on nurturing artists who are actively involved in the creation of their own music and performances. "Ongaku no Hi" (Day of Music) is a well-known annual music special aired by TBS in Japan, featuring long-form performances from various popular domestic artists. The term "All-Stars" in this context refers to a special unit created specifically for the program, bringing together top performers from the various boy bands and soloists managed by the label.