SixTONES Makes History: 'anan' Magazine Orders Emergency Reprint Following Explosive Demand

It has been announced that issue 2494 of the magazine anan, featuring the popular idol group SixTONES on its cover, will receive an "emergency reprint" due to exceptional sales. The announcement was made on May 7 via the magazine’s official social media channels, sparking a huge reaction among fans and bookstore staff alike.

This particular issue was released on May 1st—the anniversary of the group’s formation—and immediately became a hot topic for its "wild" cover showcasing the "six different styles of biceps" of the six members. Upon release, it sold out quickly across online retailers, and physical stores have continued to report difficulties in keeping it in stock. The decision for an emergency reprint was made in direct response to this enthusiastic demand.

This reprint holds significance beyond just a simple increase in copies. SixTONES previously triggered reprints for the "Law of Sexiness" feature and the "Secrets of Enthusiasm" feature in 2019. By achieving a third reprint across different special features, they have set a new milestone in the magazine's history as the first group to do so. Social media has been flooded with messages of celebration and gratitude, with fans posting comments like, "Congratulations on this historic achievement!", "The passion of SixTONES fans is incredible," and "I was so depressed because I couldn't get a copy, so this is a lifesaver."

While the date the reprinted copies will hit shelves is currently being finalized, this decision serves as a testament to the group's momentum as they celebrate their 6th anniversary since their formation. Fans are eagerly awaiting the day the magazine returns to store displays.

The context

anan is one of Japan's most prominent weekly lifestyle and fashion magazines, published by Magazine House. It is famous for its high-quality photography and frequently features popular male idols and actors on its cover. An "emergency reprint" (kinkyu juban) is a rare occurrence in the Japanese magazine industry, typically reserved for issues that sell out almost instantly due to overwhelming public interest.

SixTONES (pronounced "Stones") is a six-member boy band under STARTO ENTERTAINMENT. Known for their powerful vocals and sophisticated musical style that leans towards rock and hip-hop, they have cultivated a dedicated fanbase. Their ability to sell out magazines consistently highlights their status as one of the leading acts in the current J-pop scene.

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