"Umamusume" Strikes Gold: Massive "Gold Week" Campaign Announced Featuring the Legendary "Stay Gold" Bloodline

The hit cross-media franchise Umamusume: Pretty Derby has announced its massive Golden Week event, titled "Gold Week," sparking widespread excitement across its fanbase.

Revealed during the official "Paka Live TV" livestream on April 28, the campaign shines a spotlight on the "Ste-go Clan"—characters inspired by the real-life bloodline of the legendary racehorse Stay Gold. During the campaign period, players can enjoy up to 80 free gacha pulls, participate in dedicated pickup gachas for "Ste-go" family members, and look forward to new music releases. Living up to its name, the event also features a luxury giveaway where players can enter for a chance to win real "Pure Gold Coins" through gameplay.

Social media has been flooded with praise, particularly for the newly released key visual. Fans have been quick to comment on the stunning art, with remarks like "The visual is too good" and "Dream Journey looks hauntingly beautiful." As fans have been predicting a "Gold Week" thematic event for years, many shared their excitement, posting comments such as "It’s finally here!" and "This is going to be fun!"

The hype extends beyond the game itself, with upcoming merchandise, a collaboration with the famous radio program All Night Nippon, and high expectations for new song performances at the upcoming "7th EVENT" live concerts. For fans of the Stay Gold lineage and general players alike, this looks to be an unforgettable "Golden" holiday.

The Context

Umamusume: Pretty Derby is a massive Japanese media franchise by Cygames that anthropomorphizes real-life thoroughbred racehorses into "Horse Girls" who compete in races and idol performances. Golden Week is a string of national holidays in Japan from late April to early May, often a time for major promotions in mobile games.

The "Gold Week" pun specifically references Stay Gold, a beloved Japanese racehorse whose offspring—including Gold Ship, Dream Journey, Nakayama Festa, and the triple-crown winner Orfevre—are famous for their immense talent and idiosyncratic "eccentric" personalities. Because many of these horses have "Gold" in their names, fans have long joked about a "Gold Week" event, making this official announcement a major milestone for the community.

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