Super Kaguya-hime! Fans Buzz as Final Special Welcome Announcement Approaches

The "Welcome Announcement" currently playing before screenings of the movie "Super Kaguya-hime!" has become a major sensation among moviegoers. This special campaign, which has delivered weekly messages for five consecutive weeks, is set to conclude with its final installment running from April 24 to April 30.

The finale features the story's central trio: Kaguya, Iroha, and Yachiyo. Following the announcement, social media was flooded with excitement, with fans commenting, "It had to be these three for the finale!" and "I absolutely have to experience this trio's welcome in person." The reactions from dedicated fans have been intense, with some stating they are "taking paid leave just to go hear it" or admitting that while their "wallets are crying," they are "beyond happy."

A major draw of this initiative has been the witty banter between the characters. Previous announcements showcased sides of them rarely seen in the main film, such as "Kaguya's mysteriously high energy" and "acting with a surprisingly deep, gravelly voice." Fans have expressed their sadness over the campaign ending, calling the segments "dangerously charming" and even requesting 10-minute extended versions or a way to archive the audio permanently.

In addition to the final announcement, the seventh wave of theater-exclusive gifts—a "World is Mine" postcard—will also begin distribution during the same period. With the combination of a high-value bonus and the special final announcement, theaters are expected to see a significant surge in attendance just as Japan enters the Golden Week holiday season.

This campaign has showcased various character pairings over the past month, but this final week promises to be a truly special and unforgettable experience for the fanbase.

The context

In the Japanese film industry, particularly for anime and fan-driven franchises, it is common practice to offer "theatrical bonuses" (limited edition merchandise) and exclusive pre-show audio content that changes weekly. These tactics are designed to encourage fans to watch the film multiple times. This specific event coincides with Golden Week, a series of national holidays in Japan from late April to early May, which is one of the most competitive and lucrative periods for movie theaters.

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