Snow Man's YouTube Special Goes Viral: Koji Mukai's 'Pyon' Penalty and Shota's Surprise Movie Trip
On April 29, the official YouTube channel of the popular group Snow Man, affectionately known as "Sunotube," released a special video to commemorate the release of their 13th single, "BANG!! / SAVE YOUR HEART / Odorouze!" Immediately following its release, the video became a massive topic on social media, with fans hailing it as a "god-tier" and "legendary" episode.
The video featured various variety-style segments to celebrate the new single, but it was Koji Mukai who truly stole the show. Mukai was tasked with a penalty game where he had to add the suffix "pyon" to the end of every sentence. Fans were ecstatic, with comments like "He’s so cute, I can't handle it" and "He's literally attracting miracles." Even his fellow members couldn't help but joke that he was "truly gifted" for his string of comedic misfortunes, showcasing his prowess as the group’s resident variety expert.
Another highlight was an anecdote shared by Shota Watanabe. He revealed a surprising personal experience where he went to see a movie starring one of his fellow members with a friend, only to realize they had accidentally stumbled into a screening featuring a live-viewing of the stage greeting. This "wild" encounter with his own group’s activities warmed the hearts of both the studio and the fans, highlighting the deep bond between the members.
The video was packed with the group's signature chaotic energy, including the chemistry between Ryohei Abe and Shota Watanabe, Tatsuya Fukasawa’s changing nicknames for the members, and Hikaru Iwamoto’s unique presence throughout. Social media was flooded with posts such as "I laughed so hard my stomach hurts" and "The perfect god-tier episode for Golden Week." The video successfully trended online, providing a spectacular lead-up to the release of their latest single.
The context
Snow Man is a nine-member Japanese boy band under the agency SMILE-UP. (formerly Johnny & Associates). Known for their high-energy choreography and acrobatic skills, they have become one of Japan's most commercially successful acts since their debut in 2020. "Sunotube" refers to their weekly YouTube variety show, which is a major part of their fan engagement. Koji Mukai, mentioned in the article, is often the "mood maker" of the group with a background in comedy from the Kansai region. The mention of "Golden Week" refers to a series of national holidays in Japan from late April to early May, a time when media consumption typically spikes.
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