Mrs. GREEN APPLE Ignites Fan Frenzy as Muses for New Eyewear Brand QRO

Popular rock band Mrs. GREEN APPLE has been announced as the muses for "QRO," a specialized design label for black eyewear, sparking a massive reaction from fans across social media. QRO is a new black eyewear brand set to be available from Friday, February 27th, at Eyeglass Market stores nationwide and through their online shop. The three members of Mrs. GREEN APPLE appear as the faces of the brand, and their visuals and the brand's world concept have been hailed as a "divine collaboration."

To coincide with this announcement, a full version of the commercial featuring Mrs. GREEN APPLE's song "Magic" has been released on a special website. The commercial showcases each member wearing black eyewear, exuding their stylish charm. Furthermore, "BACKSTAGE OF THE QRO," a behind-the-scenes look at the commercial shoot, has also been released. Fans have been delighted by the members' relaxed and playful demeanor during filming, with comments such as "Their bouncing around is so cute!" and "Ryo-chan is too adorable!"

In addition, a unique content feature allowing fans to create their own original commercial using Mrs. GREEN APPLE's music has been provided. Fans who have tried it shared their joy, saying, "It's quite moving when your customized CM is complete," and "The sense of specialness is amazing."

On social media, numerous excited comments can be seen, such as "OMG, crazy news has arrived! 😂✨" and "Mrs. GREEN APPLE becoming QRO's muses is a divine collaboration!" Praise for the members wearing black eyewear is widespread: "All three of them are uniformly cute! 🥹" and "All three look great in glasses! 🤓" Fan anticipation is running high for the launch, with comments like "I want QRO so badly..." and "I'm buying glasses!" Some comments also show interest in QRO despite personal concerns, such as "Black-rimmed glasses don't really suit me... 😇😇😇"

The partnership between "QRO," which champions the concept of "Your Own Shade of Black," and Mrs. GREEN APPLE, who constantly embrace new challenges, is poised to generate significant buzz not only in the eyewear industry but also in the music industry. As the February 27th launch date approaches, fan expectations have reached a fever pitch.

The context

Mrs. GREEN APPLE is one of Japan's most popular and influential rock bands, known for their catchy melodies, diverse musical styles, and energetic performances. They have achieved widespread success with numerous hit songs that frequently feature in TV commercials, anime, and dramas, making them a household name in Japan. "Eyeglass Market" (Megane Ichiba) is a major optical chain in Japan with a strong national presence, offering a wide range of eyewear. In Japanese marketing, it is common for popular celebrities or musical groups to be appointed as "muses" or "brand ambassadors" to represent and promote products. This collaboration between a top-tier band and a mainstream eyewear brand is significant as it brings together two distinct consumer bases, leveraging the band's immense popularity to introduce a new product line. The fan reactions reflect the excitement surrounding a beloved band endorsing a stylish product, especially one that allows for personalized interaction, like creating custom commercials.

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