TBS's "Love it!" Announces "Fresh Week" Special, Igniting Social Media Buzz with Guest Nominations

TBS's popular morning infotainment variety show "Love it!" has announced a special event called "Love it! Fresh Week," running for one week only from October 6 (Monday) to October 10 (Friday). This announcement has generated significant buzz on social media. The special event will feature first-time guests daily. The official X (formerly Twitter) account solicited "names of guests you'd like to see appear" using the hashtag "#ラヴィットフレッシュウィーク" (LoveItFreshWeek). This call-out resulted in a wide variety of celebrity names being submitted, with enthusiastic recommendations pouring in from fans.

Particularly prominent are the expectations for idol group members. From Sakurazaka46, names like Rina Inoue, Yui Takemoto, Sumire Mukai, and Rina Matsuda were mentioned, with fans commenting, "Please invite members who haven't appeared yet! We'll definitely watch!!" For the new timelesz members, Masaki Hashimoto, Shuto Inomata, and Daiki Shinozuka, numerous recommendations included, "We definitely want to see these fresh, budding idols on Love it! now," and "First-year idols who are smart, cute, and energetic – a triple threat." Hiroto Honda and Michiki Hamakawa from ROIROM were also highly praised for their "refreshing visuals and unintentional humor" and "dazzling smiles and freshness," with hopes for increased recognition. Additionally, recommendations poured in from a wide range of idol and boy groups, including Maika Sasaki, Iori Noguchi, and Kiara Saito from =LOVE (Equal Love), Sota Uchimura from Shonen Ninja, King & Prince, UNiFY, 7ORDER, &TEAM, FANTASTICS, Girls², Shiritsu Ebisu Chugaku, Kako Fujishima and Yoko Shogenji from Hinatazaka46, and Miki Nonaka from Morning Musume. '25.

Among comedians, names like Geinin SAKUAI (known for unique bits), Linda Color, Party-chan, Hyoroku, Ganbare Ruh-ya, Kinzoku Bat, and Audrey's Wakabayashi were suggested. Expectations are high for their suitability for the show's unique and perhaps "harsh" segments, such as the "shocking chair." Furthermore, unusual recommendations included global golfer Tiger Woods, artist Kaze Fujii, THE BAWDIES, and TBS announcer Shinichiro Azumi, showcasing the viewers' imaginative suggestions.

Fans have also expressed their commitment to supporting the show, with comments like "If they appear on Love it!, their name recognition will likely go way up" and "I'll stream it endlessly on TVer," indicating the high level of attention on "Fresh Week." Everyone eagerly awaits the upcoming announcements to see what "fresh" faces will appear on the show.

The Context

"Love it!" (ラヴィット！) is a popular morning infotainment and variety show aired on TBS in Japan. It's known for its lighthearted atmosphere, diverse content ranging from trending topics and gourmet food to unique and often quirky segments that involve celebrity guests participating in various challenges. One of the show's signature elements, as mentioned in the article, is the "ビリビリ椅子" (biribiri isu) or "shocking chair," where guests unexpectedly receive a mild electric shock, creating humorous reactions. This type of physical comedy and unexpected element is a staple in many Japanese variety shows. The show often features a mix of popular comedians, idols, actors, and other celebrities, and appearing on "Love it!" is generally seen as a significant boost for an artist's public profile and recognition in Japan, especially among a broad audience. The call for guest suggestions and the subsequent fan engagement through social media highlight the strong connection between Japanese TV programs and their dedicated fanbase.