McDonald's Japan's Beloved Tsukimi Character 'Tamebi' Returns to Social Media, Sparking Joy Across the Web

With the arrival of autumn comes the season for McDonald's immensely popular Tsukimi Burger. Alongside its return, social media has been flooded with cheers and excitement over the reappearance of a familiar character.

At the center of the buzz is "Imadake Tsukimi Tamebi," a character that generated huge interest when introduced last year. On September 1, McDonald's official account posted, "Nice to meet you! My name is Imadake Tsukimi Tamebi! It's a short time, but I look forward to working with you!" This announcement quickly sent the character trending on X (formerly Twitter).

Users flooded the platform with excited and welcoming comments such as, "Tamebi is hereeeee!", "I've been waiting for this", "This season is finally here again", and "It's practically a seasonal word for autumn." The timeline was filled with playful remarks about the character's recurring "Nice to meet you" greeting, praise for the cute visual design, and nostalgic posts about related songs and videos.

Additionally, voice actress miko, who provides the character's voice, announced her participation on her personal social media. She appealed to fans by posting, "This year's Tsukimi is irresistible too~!", further heightening anticipation for the release of the Tsukimi Burger on September 2.

Appearing before us for only a brief period alongside the Tsukimi Burger, Imadake Tsukimi Tamebi is set to charm many fans once again while deliciously and joyfully announcing the arrival of autumn.

The context

The "Tsukimi Burger" (literally meaning "moon-viewing burger") is a seasonal limited-time item sold by McDonald's Japan every autumn, featuring a steamed egg, a beef patty, smoked bacon, and a special creamy sauce. Inspired by the Japanese tradition of Tsukimi (moon-viewing), it has become a cultural staple that signals the end of summer. In recent years, McDonald's has introduced promotional characters like "Imadake Tsukimi Tamebi" to engage fans on social media, creating a viral marketing phenomenon that heightens excitement leading up to the product's launch.