New Radio Show 'Kite-Kite' Hits #2 Trend on X: Fans Gush Over Star-Studded Chemistry and Hilarious On-Air Banter

On May 30, 2026, Nippon Broadcasting System aired the premiere of the new radio program KEY TO LIT key to listen (affectionately dubbed "Kite-Kite" by fans), sparking an explosive reaction on social media. Marking the hosts' first-ever headlining radio show, enthusiastic fans flooded X (formerly Twitter) with real-time posts, sending the hashtag "#キテキテ" (#KiteKite) soaring to the number two trending spot in Japan.

During the broadcast, the hosts read a listener's email addressed to member Taiko Sasaki, which said, "When I saw you in person, you were even handsomer than I expected." In a comedic moment, Sasaki confidently retorted, "I don't need to be told—I already know I'm good-looking." Fans instantly flooded social media in agreement, leaving comments like, "Taiko's real-life visuals are absolutely devastating," and "Him being handsome is a given."

The show also featured a heartwarming look into the members' private lives when it was revealed that Sasaki once accidentally called fellow member Reia Nakamura "Onee-chan" (big sister) off-camera, and Nakamura just accepted it naturally. Fans went wild over this adorable revelation, with many gushing over the deep bond of the "Rea-Tai" (Reia and Taiko) duo.

Later in the show, when Soya Igari revealed that his favorite school subject was "Moral Education," the other members quickly teased him, saying, "Moral education isn't a debate battle!" Guided by the smooth and clear hosting of Mizuki Inoue, the two-hour broadcast was filled with endless laughter, fully showcasing the members' close-knit friendship. Fans expressed high hopes for future episodes, sharing comments such as, "Just hearing their chaotic energy on the radio makes me so happy," and "I finally have something to look forward to every single week."

The context

The stars of KEY TO LIT key to listen belong to popular units under STARTO ENTERTAINMENT (formerly Johnny & Associates), a powerhouse Japanese talent agency famous for producing top-tier male idol groups. Taiko Sasaki and Reia Nakamura are members of the six-piece band and dance group 7 MEN Samurai, while Soya Igari and Mizuki Inoue belong to the five-member roller-skating group HiHi Jets.

Both groups are categorized as "Juniors" (formerly Johnny's Juniors)—pre-debut active units within the agency. Despite not having made their official CD debuts yet, these groups boast massive, highly dedicated fanbases, regularly selling out arena-grade concerts, and appearing frequently on mainstream television and radio. This joint radio show highlights the strong camaraderie and crossover appeal between the different Junior units, which is a major draw for J-pop fans.

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