Princess Power: =LOVE's 'How to Make a Princess' MV Delivers Cuteness and a Powerful Message

The music video (MV) for "Ohime-sama no Tsukurikata" (How to Make a Princess), a B-side track from popular idol group =LOVE's (Equal Love) 20th single, was released on March 31st, drawing an enthusiastic response from fans. Immediately after its release, related keywords trended on social media platform X, with many praising its adorable world and strong message.

Kiara Saito takes the center position for this song. Fans quickly flooded social media with praise, saying things like "Kiara-chan's center is the best!" and "She's too cute, it's insane." The MV features a whimsical and charming visual aesthetic, themed "Antique x Balletcore." Beyond the members' general cuteness, particular attention has been drawn to Maika Sasaki's "horn" hairstyle and the beautiful visuals of Hana Oba and Sana Morohashi.

The song's lyrics contain a deep message beyond mere cuteness. Lines such as "The tears you shed turn into sugar candy, transforming you," "You won't just be sweet, princess, you will live on," and "No prince needed, let's just be princesses" depict a princess who overcomes difficulties and possesses independent strength. This resonated with new working adults and fans in the workforce, who commented, "They'll become cute, strong career women after being tempered by society..." and "The song has a kindness that empathizes with all the anxieties and worries of this season."

Furthermore, many fans pointed out that a phrase previously uttered by producer Rino Sashihara, "The bath is ready," is included in the lyrics, and noted a connection to the group's 10th single B-side track, "Ohime-sama ni shite yo!" (Make Me a Princess!). This led to emotional reactions among fans, with comments like, "The IkoLove-chan who once wanted to be made princesses have now become princesses themselves, and are in a position to teach us how to make one." The song is seen as a testament to the group's growth.

With its cute visuals and powerful message, "How to Make a Princess" offers courage and comfort to many. As the release of their 20th single "Gekiyaku Chūdoku" (Poison Addiction) approaches, there are high expectations for their future live performances.

The context

=LOVE (Equal Love) is a popular Japanese idol group produced by Rino Sashihara, a highly influential figure in the Japanese entertainment industry, known for her past membership in AKB48 and HKT48. The group is celebrated for its blend of charming aesthetics and often profound, relatable lyrics that resonate with a wide audience. This article discusses a B-side track from their 20th single,

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