Starbucks Japan Revives Five Iconic Frappuccinos, Igniting Social Media Frenzy

Starbucks Coffee Japan has announced the revival of five of its most beloved and iconic Frappuccino® creations as “THE STAR Frappuccino®” series, set to launch on April 8, 2026. This news has already sparked a massive buzz across social media platforms, with “Frappuccino” becoming a trending topic on X (formerly Twitter) as countless users expressed their excitement.

The highly anticipated lineup of the five returning classics includes: “THE Frappuccino® of Melon of Melon,” “THE Frappuccino® of Cookie” (also known as Chunky Cookie Frappuccino), “Coffee Jelly Frappuccino,” “THE Frappuccino® of Fruit-on-Top Yogurt with Crushed Nuts,” and “THE Frappuccino® of Kaga Bo Hojicha.”

Among these, the return of the “Melon Frappuccino” has been overwhelmingly awaited. Social media feeds are flooded with joyous posts like “Melon Frappuccino is HERE!!!!!” and “Yay! Melon Frappuccino after two years!” Some users, however, have speculated that this revival might imply the Melon Frappuccino will no longer be an annual offering.

The “Chunky Cookie Frappuccino” also boasts significant popularity, with comments such as “Chunky Cookie Frappuccino, seriously so exciting!” and “I absolutely loved the Chunky Cookie Frappuccino... so happy to be able to drink it again.” Its unique concept clearly resonated deeply with fans.

Similarly, the comeback of the “Coffee Jelly Frappuccino” triggered an outpouring of nostalgia and delight. Messages like “Coffee Jelly Frappuccino is back?! I loved it so much, I’m thrilled 😭😭😭” and “The Coffee Jelly Frappuccino I’ve been waiting for!!!!!!” highlight its strong fanbase. Frappuccinos featuring Hojicha (roasted green tea) and yogurt also continue to enjoy dedicated support from their loyal enthusiasts.

On the other hand, the announcement has also raised some concerns. Comments like “Starbucks is doing something like a nationwide Frappuccino event 😱” and “Do I have to search for stores that offer the Frappuccino I want?” reveal apprehension about potential regional availability issues. Additionally, some users have noted the seasonal timing, with remarks such as “It still feels a bit cold for a Frappuccino... but I’ll drink it shivering anyway.”

Furthermore, many users are clamoring for the return of other past popular flavors not included in the current lineup, such as the “Frappuccino with a whole banana,” “Gomatcha Frappuccino,” “Raspberry Pie Frappuccino,” and “Matcha Brownie Frappuccino.” This demonstrates the exceptionally high expectations customers have for Starbucks’ Frappuccino offerings. As the currently available “Choux Cream Frappuccino” also continues to be a hit, all eyes across Japan are now fixed on “THE STAR Frappuccino®” series launching on April 8.

The context

Starbucks Japan is renowned for its innovative and often wildly popular limited-time Frappuccino flavors, which frequently become social media sensations and drive significant foot traffic to stores. These seasonal offerings are highly anticipated by customers, creating a culture of excitement around new and returning beverages. The “Melon Frappuccino,” for instance, was a particularly beloved seasonal item known for its vibrant flavor and unique texture. “Kaga Bo Hojicha” refers to a specific type of roasted green tea from Ishikawa Prefecture, known for its distinct smoky aroma and mild taste, often featured in Japanese-inspired Starbucks drinks. This announcement of bringing back five “classic” Frappuccinos taps into this strong emotional connection customers have with past favorites, generating both immense joy for the revivals and some concern over whether these beloved flavors will continue to be offered regularly or if this is a one-off special event. The high engagement on social media underscores the significant role Starbucks Frappuccinos play in Japanese popular culture and consumer trends.