“Hiru Mac” Trends on X (formerly Twitter), Sparking Widespread Discussion

Today, "Hiru Mac" (Daytime Mac) suddenly surged as a trending topic on the social media platform X (formerly Twitter), dominating discussions among many users. Known as an affordable weekday-only lunch set, "Hiru Mac" appears to be drawing renewed attention due to its pricing and popular menu lineup.

What's particularly generating buzz is the overwhelming cost performance of "Hiru Mac." Many posts highlight its incredible value, with phrases like "L-size fries & drink included for around 600 yen." The appeal lies in being able to easily enjoy popular, usually higher-priced menu items such as the "Grilled Soy Sauce Double Thick Beef" and "Dabuchi (Double Cheeseburger)" as part of this set. Some users even shared their specific preferences, like "The Teriyaki Chicken Filet set without teriyaki sauce is the best Hiru Mac option," while others pointed out "secret custom" options like "less ice" or "less salt."

Furthermore, popular voice actress Ai Furihata's post, "Lunch today is Hiru Mac!!!" also created a significant stir, particularly among her fanbase. In response, numerous users posted appetite-stimulating reactions such as "Now I really want to eat Hiru Mac!!!🍔" and "My brain has been destroyed by hunger."

On the other hand, there were also "cries" stemming from its very convenience. Sad comments from users unable to benefit from "Hiru Mac" due to store access or location conditions were scattered, such as "It's 3km to the nearest McDonald's from work, lol. No way I can get Hiru Mac" and "I'm stuck in a remote area, so Hiru Mac isn't an option 😹." These comments hint at the significant impact of the trend.

Moreover, as suggested by comments like "Of course, otaku x McDonald's is going to be a hit," there's also an aspect where specific fan bases are driving this trend. Posts like "Hiru Mac to feel the presence of the trending three" appeared, and some users even mentioned idol groups "Aqours" and "AiScReam" in anticipation of future collaboration projects, indicating an excitement that goes beyond a mere dining campaign.

This "Hiru Mac" trend can be seen as the result of a combination of affordable pricing, a comprehensive lineup of popular menu items, and promotion by public figures, all coming together to capture the interest of many people. Moving forward, it will be interesting to see if "Hiru Mac" continues to be a hot topic on social media.

The context

"Hiru Mac" (ひるマック) is McDonald's Japan's weekday-only lunch set menu. "Hiru" (昼) means "daytime" or "lunchtime." These sets typically offer popular menu items like burgers, fries, and a drink at a discounted price compared to purchasing them individually outside of the set. They are a popular option for quick and affordable weekday lunches in Japan.