Yves Saint Laurent Beauté Launches "To My Dear You" Holiday Campaign Featuring Ambassador Sho Hirano

Yves Saint Laurent Beauté has launched "To My Dear You," a special campaign featuring brand ambassador Sho Hirano, for the upcoming holiday season. As part of this campaign, a special movie has been released where Hirano, inspired by the theme of "a special holiday season spent reflecting on the recipient, a truly irreplaceable time," suggests special YSL gifts. The movie has generated significant buzz on social media.

The news has been widely disseminated by YSL Beauty Japan's official X (formerly Twitter) account, numerous media outlets, and fans. A special campaign page showcasing the items selected by Sho Hirano features a message from him, "Though it's often difficult to express," attracting many likes and comments from fans. The number of likes on the article reached several thousands shortly after its release, demonstrating the high level of public attention.

Fans have flooded social media with comments such as "So cool...🤭❤️," "How beautiful! ✨," and "Sho Hirano, you're too wonderful ❤️." Empathy and emotion are spreading in response to the warm message Hirano conveys through the holiday gifts. This holiday collection features items like "YSL Libre," "YSL Noël," and "YSL Loveshine," promising to make the act of choosing a gift for a loved one truly special.

The context

Sho Hirano is a hugely popular Japanese idol and actor. Formerly a member of the highly successful idol group King & Prince, his current activities as a solo artist and actor continue to garner massive public attention. His immense popularity makes him a highly influential figure for brand endorsements in Japan, particularly among younger demographics and across social media platforms. Yves Saint Laurent Beauté's decision to feature him as an ambassador for their holiday campaign is a strategic move to leverage his star power to drive engagement and sales, especially for the crucial holiday shopping season. The campaign's focus on the emotional aspect of gift-giving, expressed through Hirano's message, resonates well with his public image and appeals to his dedicated fanbase, who actively share and comment on content related to him.

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