Sho Hirano, Ambassador for Yves Saint Laurent Beauté, Generates Buzz with Libre Eau de Parfum Campaign

Sho Hirano, who serves as an ambassador for Yves Saint Laurent Beauté, is garnering significant attention on social media by freshly highlighting the appeal of the brand's popular fragrance, 'Libre Eau de Parfum.' Images and videos showcasing Hirano incorporating this scent, which symbolizes 'freedom,' into his daily life have been released, drawing an outpouring of praise from fans.

Hirano commented, "Ever since I encountered Libre Eau de Parfum, I've truly worn it like a partner every day, whether I want to relax or switch on before work." He revealed that the fragrance is not just a scent to him, but a crucial presence that helps him transition between his daily professional and personal modes. His words reflect an approach to balancing freedom and responsibility that resonates with many living in modern times.

The released visuals and videos showcase Hirano's sophisticated appearance, prompting numerous comments such as "Beautiful even from the thumbnail" and "Beautiful even in just a black T-shirt." Enthusiastic fan reactions also mentioned his hairstyle, with remarks like "Is this the only YSL campaign with red hair?" indicating that his multifaceted charm is being highlighted to its fullest.

Many fans who have purchased and are using the perfume commented, "I discovered YSL through Sho-kun and now use Libre, and it's such a lovely scent, I love it!" and "It's a scent that always gets compliments! It makes me happy when people say, 'Oh, that's Sho Hirano's scent!'" It's evident that Hirano's influence is significantly contributing to attracting new customers to the brand and increasing product sales, with some fans even expressing a "premonition of a sell-out."

The release of this content has brought "Happiness!!!!" to many fans, and social media is overflowing with posts related to Hirano and "Libre Eau de Parfum." Expectations are also rising for future collaborations between Yves Saint Laurent Beauté and Sho Hirano, such as a "YSL Holiday" campaign.

The context

Sho Hirano is a highly influential Japanese idol, singer, and actor, formerly a prominent member of the popular boy group King & Prince, and now pursuing a successful solo career. His extensive fan base and strong personal brand make him a sought-after celebrity for endorsements.

Yves Saint Laurent Beauté's 'Libre Eau de Parfum' is a well-known fragrance celebrated for its blend of lavender and orange blossom, embodying a message of freedom and empowerment. The fragrance is a key product in the brand's luxury perfume line.

This article highlights a typical but highly effective celebrity endorsement strategy in the Japanese market. Hirano's personal connection to the fragrance, portraying it as an integral part of his daily routine for both relaxation and professional activation, resonates deeply with his fans. His immense popularity directly translates into consumer interest and sales, as evidenced by fan comments about purchasing the product specifically because of his involvement and the anticipation of product sell-outs. This campaign effectively leverages a celebrity's image and influence to connect with consumers on a personal and emotional level, boosting brand visibility and driving commercial success.